a lot of the presidential campaign materials, specially the ones shown on tv ought to be given a special awards ceremony for the tackiest, most insulting-to-the-intelligence, amoral, and downright ugly pieces of excreta ever to assail a person's senses. this is a new highpoint (or low) in the history of philippine politics. a long time ago you'd get jingles and tv plugs that were reasonably done with a modicum of restraint (and even good taste) and the consideration that maybe people aren't that stupid to buy whatever bullshit they decide to cram over the collective consciousness of the masses.
now you have statesmen (clowns, actually.) doing rap songs more embarrassing than than the public humiliations done to them by their little sisters, filthy rich real estate moguls trying hard to hammer everyone how destitute they are, and senators with their own version of a schoolyard brawl capped with seemingly harmless ‘insertions’. it would have been better had it ended in an actual fistfight but I guess they’d probably say they had “class”. Classy people stooping lower than humanly possible to eke out the last of whatever dignity they have just to get that elusive vote. At least whores have the decency to do what they do in private. You get the usual “iaahon ko kayo sa kahirapan” and “susugpuin ko ang korupsyon”. but then you wonder why the hell nobody asks them HOW. In less than four months non-taxpayers and unemployed members of society will again define how i’m going to be taxed.
At least this proves that advertising really changes things for you. No matter how banal, controversy-ridden, and totally devoid of any platform to run your position is, advertising neutralizes everything and makes you look good in front of most people. Just bombard the net, airwaves and broadsheets with your image and people will succumb to the sick pavlovian conditioning you did from endless exposures to your image. Never mind that you’re the asshole who’s gonna take control of their lives for the next 6 years. Nevermind that you’re definitely going to recoup all those billions spent on endless rotations on that sea of garbage jingle spinning in everyone’s head like an irritating mosquito that keepes buzzing in your ear that you just can’t kill.
this reminds me of jive guys who proudly proclaim pink as their favorite color. not because they're gay, or perhaps they really do like it despite society's nearsighted perception on gender preferences, but because it's one way of telling the world "hey! i'm a macho guy comfortable with my own sexuality. look at me. aren't i cool for liking something normal men hate? by the way check out my abs." so what it all boils down to is your simple garden-variety attempt at cuteness and attention-grabbing ploys designed for people with an iq of a carrot. and believe you me, it really works.
I overheard this from someone a few days ago: “kaya naman pala magtapon ng maraming pera sa campaign, ba't di ginawa nung senador pa lang at gamitin yun pera para tumulong talaga? ikanga e, kung gusto mo talaga tumulong, tutulong ka."
if you want to shoot, shoot. if you want to plunder, make godawful campaign materials.
